--- title: Now you are a business – Market yourself as a locum GP description: Now you are a business – Market yourself as a locum GP --- [![Lantum](https://blog.lantum.com/hubfs/Lantum%20March2018/Images/logo-header.svg)](https://us.lantum.com) for Locums - [Locums](https://lantum.com/) - [Practices](https://lantum.com/p/practices/) - [Hubs](https://lantum.com/p/hubs/) - [Federations](https://lantum.com/p/nhs-federation/) [Limited company vs sole trader](https://blog.lantum.com/tag/limited-company-vs-sole-trader) 03 Nov 2011 # Now you are a business – Market yourself as a locum GP 0 Comments - [Tweet](https://twitter.com/share) As a locum, you are effectively now a business. If you want to get booked and get the rates you deserve you should invest in marketing. ##### **Who are your customers?** Like any business, it is important to research your clients before you decide how you want to approach them for work. The NHS Choices website is a good way to find out all you need to know about a surgery in your area. Look up the ones you are willing to travel to and understand the dynamics e.g. the number of doctors working there or the demographics. This will also give you an idea as to whether you want to work there or not. For example, If you have a special interest in diabetes this could be a real selling point for practices with diabetes clinics. A single-handed practice might not offer you the support you might be looking for and an inner city practice might be too much of a challenge if you are used to rural practices. Don’t forget to do your own due diligence! Just as practices ask for references on you, you are completely entitled to check up on them. Ask around the local network of locums what certain practices are like to work for ##### **Get your name out there** Practices can’t employ you if they don’t know who you are. Get on their radar and make a good first impression. We recommend trying a variety of ways of marketing your services to practices - ***Be distinctive*** Think about ways you can differentiate yourself from other locums, perhaps make your own flier or spend time making your CV look good - ***Get business cards*** stating your contact details, home telephone number, fax, mobile and email address. These are good take-home ways of reminding the practice who you are each time they look for a locum - ***Get on mailing lists*** There are often mailing lists run by people in the area updating people of latest locum needs, find out if there is one in your area and get added to the list - ***Go to Educational meetings*** organised by PCTs and postgraduate centres. Here you can meet local GPs and also other locums who can be a great source of support if moving to a new area (the PCT can tell you who your local GP tutor is – they will give you information on when these are happening) - ***Get involved with sessional GP groups*** There is a large network of sessional GP groups across the UK. They vary in format and joining requirements, but they are a great way to meet other locums and find out about the job role. - ***Consider getting your own website*** This is a good way to look organised and on top of things when practices are looking at your CV. You can have your availability on there and your online CV. **[www.NetworkLocum.com](http://www.lantum.com)** allows you to build your own profile with al of your information (including documentation) in one place, we hate to hammer on how you should make it easy for practices but practice managers are busy people!! #####  **Make it easy for practices to close the job**  Make it easy for practices to employ you by having all of the information that they require easy to find. If they like your CV and want to know more, make sure they can do this quickly so you can closing the job - don’t let yourself down here – you have got this far! First and foremost are up-to-date and easy to find contact details of yourself and your referees. We have mentioned this in a blog post earlier \[ref blog post from Hurley\] but we cannot emphasise how important it is – be easy to contact and return surgeries’ calls. If you don’t practices might just call the next locum on the list. ### Author [Lantum](https://blog.lantum.com/author/lantum) ### Subscribe to the newsletter ### Subscribe to the newsletter ### About Lantum Lantum is a workforce platform that uses technology to simplify all aspects of healthcare staffing. Our easy-to-use tools empower healthcare organisations to fill their shifts and professionals to fill their diaries, without the need for agencies. And they dramatically reduce time spent on rostering admin, compliance, and invoice chasing. ### Categories - [NHS (44)](https://blog.lantum.com/tag/nhs) - [Mindfulness and burnout (35)](https://blog.lantum.com/tag/mindfulness-and-burnout) - [Opinion (35)](https://blog.lantum.com/tag/opinion) - [Clinical (33)](https://blog.lantum.com/tag/clinical) - [Primary Care (30)](https://blog.lantum.com/tag/primary-care) - [Getting work (29)](https://blog.lantum.com/tag/getting-work) - [Managing finances (27)](https://blog.lantum.com/tag/managing-finances) - [Doctors in the spotlight (22)](https://blog.lantum.com/tag/doctors-in-the-spotlight) - [Limited company vs sole trader (21)](https://blog.lantum.com/tag/limited-company-vs-sole-trader) - [Advice Guide (20)](https://blog.lantum.com/tag/advice-guide) - [covid-19, coronavirus (20)](https://blog.lantum.com/tag/covid-19-coronavirus) - [GP locum (19)](https://blog.lantum.com/tag/gp-locum) - [Case Study (17)](https://blog.lantum.com/tag/case-study) - [work life balance (17)](https://blog.lantum.com/tag/work-life-balance) - [Workforce Planning (16)](https://blog.lantum.com/tag/workforce-planning) - [Five Year Forward View (15)](https://blog.lantum.com/tag/five-year-forward-view) - [GP locum work (15)](https://blog.lantum.com/tag/gp-locum-work) - [Primary Care Networks (14)](https://blog.lantum.com/tag/primary-care-networks) - [portfolio GP (14)](https://blog.lantum.com/tag/portfolio-gp) - [NHS pension (12)](https://blog.lantum.com/tag/nhs-pension) - [Overseas coming and going (11)](https://blog.lantum.com/tag/overseas-coming-and-going) - [Working as a GP locum (11)](https://blog.lantum.com/tag/working-as-a-gp-locum) - [Appraisal (10)](https://blog.lantum.com/tag/appraisal) - [Continuous Professional Development (10)](https://blog.lantum.com/tag/continuous-professional-development) - [General Practice (10)](https://blog.lantum.com/tag/general-practice) - [Out of Hours (10)](https://blog.lantum.com/tag/out-of-hours) - [ics (10)](https://blog.lantum.com/tag/ics) - [self-employment (10)](https://blog.lantum.com/tag/self-employment) - [COVID-19 GP diary (9)](https://blog.lantum.com/tag/covid-19-gp-diary) - [Education and CPD (9)](https://blog.lantum.com/tag/education-and-cpd) - [GP parent (9)](https://blog.lantum.com/tag/gp-parent) - [Staff banks (9)](https://blog.lantum.com/tag/staff-banks) - [financial advice (9)](https://blog.lantum.com/tag/financial-advice) - [Extended Access Hubs (8)](https://blog.lantum.com/tag/extended-access-hubs) - [Overseas (8)](https://blog.lantum.com/tag/overseas) - [Lantum news (7)](https://blog.lantum.com/tag/lantum-news) - [Life at Lantum (7)](https://blog.lantum.com/tag/life-at-lantum) - [CPD (6)](https://blog.lantum.com/tag/cpd) - [GP recruitment (6)](https://blog.lantum.com/tag/gp-recruitment) - [NHS long term plan (6)](https://blog.lantum.com/tag/nhs-long-term-plan) - [Working at Scale (6)](https://blog.lantum.com/tag/working-at-scale) - [diagnosis (6)](https://blog.lantum.com/tag/diagnosis) - [GP Wellbeing (5)](https://blog.lantum.com/tag/gp-wellbeing) - [GP practice managers (5)](https://blog.lantum.com/tag/gp-practice-managers) - [Hubs (5)](https://blog.lantum.com/tag/hubs) - [Other (5)](https://blog.lantum.com/tag/other) - [Urgent Care (5)](https://blog.lantum.com/tag/urgent-care) - [tax (5)](https://blog.lantum.com/tag/tax) - [volunteering abroad (5)](https://blog.lantum.com/tag/volunteering-abroad) - [CCG (4)](https://blog.lantum.com/tag/ccg) - [Dev team (4)](https://blog.lantum.com/tag/dev-team) - [Federation (4)](https://blog.lantum.com/tag/federation) - [Flexible staff pools (4)](https://blog.lantum.com/tag/flexible-staff-pools) - [GP indemnity and medicolegal (4)](https://blog.lantum.com/tag/gp-indemnity-and-medicolegal) - [Winter Pressures (4)](https://blog.lantum.com/tag/winter-pressures) - [gp profile (4)](https://blog.lantum.com/tag/gp-profile) - [humanitarian work (4)](https://blog.lantum.com/tag/humanitarian-work) - [indemnity (4)](https://blog.lantum.com/tag/indemnity) - [21st Century GP (3)](https://blog.lantum.com/tag/21st-century-gp) - [Communication (3)](https://blog.lantum.com/tag/communication) - [Early career GP (3)](https://blog.lantum.com/tag/early-career-gp) - [Enhanced Access (3)](https://blog.lantum.com/tag/enhanced-access) - [GP Commissioning (3)](https://blog.lantum.com/tag/gp-commissioning) - [Health systems innovation (3)](https://blog.lantum.com/tag/health-systems-innovation) - [Hussain Gandhi (3)](https://blog.lantum.com/tag/hussain-gandhi) - [Product updates (3)](https://blog.lantum.com/tag/product-updates) - [vaccinations (3)](https://blog.lantum.com/tag/vaccinations) - [BMA (2)](https://blog.lantum.com/tag/bma) - [Finance (2)](https://blog.lantum.com/tag/finance) - [GMC (2)](https://blog.lantum.com/tag/gmc) - [GP Practice Hours (2)](https://blog.lantum.com/tag/gp-practice-hours) - [GP partner (2)](https://blog.lantum.com/tag/gp-partner) - [GP training (2)](https://blog.lantum.com/tag/gp-training) - [Integrated Neighbourhood Teams (2)](https://blog.lantum.com/tag/integrated-neighbourhood-teams) - [Matt Hancock (2)](https://blog.lantum.com/tag/matt-hancock) - [NHS Funding (2)](https://blog.lantum.com/tag/nhs-funding) - [Next generation GP (2)](https://blog.lantum.com/tag/next-generation-gp) - [RCGP (2)](https://blog.lantum.com/tag/rcgp) - [Simon Horton (2)](https://blog.lantum.com/tag/simon-horton) - [australia (2)](https://blog.lantum.com/tag/australia) - [in the spotlight (2)](https://blog.lantum.com/tag/in-the-spotlight-2) - [mental health (2)](https://blog.lantum.com/tag/mental-health) - [pension (2)](https://blog.lantum.com/tag/pension) - [taylorcocks (2)](https://blog.lantum.com/tag/taylorcocks) - [AHSN (1)](https://blog.lantum.com/tag/ahsn) - [ARRS (1)](https://blog.lantum.com/tag/arrs) - [Awards (1)](https://blog.lantum.com/tag/awards) - [CNSGP (1)](https://blog.lantum.com/tag/cnsgp) - [Clinical Negligence (1)](https://blog.lantum.com/tag/clinical-negligence) - [Dr Nav Chana (1)](https://blog.lantum.com/tag/dr-nav-chana) - [Dr Nikki Kanani (1)](https://blog.lantum.com/tag/dr-nikki-kanani) - [Fuller approach (1)](https://blog.lantum.com/tag/fuller-approach) - [Future Liabilities Scheme (1)](https://blog.lantum.com/tag/future-liabilities-scheme) - [GP Contract (1)](https://blog.lantum.com/tag/gp-contract) - [Integrated Care (1)](https://blog.lantum.com/tag/integrated-care) - [NHS rota solutions (1)](https://blog.lantum.com/tag/nhs-rota-solutions) - [NIA (1)](https://blog.lantum.com/tag/nia) - [Neighbourhood Health (1)](https://blog.lantum.com/tag/neighbourhood-health) - [Nurses (1)](https://blog.lantum.com/tag/nurses) - [Oldenburg Burnout Inventory (1)](https://blog.lantum.com/tag/oldenburg-burnout-inventory) - [Personal Data (1)](https://blog.lantum.com/tag/personal-data) - [Privacy Policy (1)](https://blog.lantum.com/tag/privacy-policy) - [Productivity (1)](https://blog.lantum.com/tag/productivity) - [Summer Tips (1)](https://blog.lantum.com/tag/summer-tips) - [Winter Access Fund (1)](https://blog.lantum.com/tag/winter-access-fund) - [Women's Health Hubs (1)](https://blog.lantum.com/tag/womens-health-hubs) - [accounting (1)](https://blog.lantum.com/tag/accounting) - [digital staff banks (1)](https://blog.lantum.com/tag/digital-staff-banks) see all ### Lantum on Twitter [Tweets by WeAreLantum](https://twitter.com/WeAreLantum?ref_src=twsrc%5Etfw) Any questions? ### Get in touch with the Lantum Team 0203 771 8411 [support@lantum.com](mailto:support@lantum.com) ![Get in touch](https://blog.lantum.com/hubfs/Lantum%20March2018/Images/footer-image.png) [Lantum](https://lantum.com) 4th Floor, 15 Bonhill Street, London, EC2A 4DN 0203 771 8411 - About us - [Who we are](https://lantum.com/p/about/) - [Join the team](https://lantum.com/p/careers/) - [Blog](https://lantum.com/p/blog/) - [Testimonials](https://lantum.com/p/testimonials/) - [Community](https://lantum.com/p/community/) - [Events](https://lantum.com/p/community/events/) - [GP Trainee Hub](https://lantum.com/p/community/gp-trainee-hub/) - [Press](https://lantum.com/p/press/) - [Contact us](https://lantum.com/p/contact/) - Locums - [Locum FAQs](https://support.lantum.com/hc/en-us/categories/200833715-GP-Locums) - [Locum sign up](https://lantum.com/account/locum/signup) - [Locum Ts & Cs](https://lantum.com/p/locums/terms-and-conditions/) - [Privacy Policy](https://lantum.com/p/locums/privacy-policy/) - [Case studies](https://lantum.com/p/case-studies/) - Practices - [Practice FAQs](https://support.lantum.com/hc/en-us/categories/200809429-Practice-Managers) - [Practice Sign up](https://lantum.com/register/practice) - [Practice Ts & Cs](https://lantum.com/p/practices/terms-and-conditions/) - [Privacy Policy](https://lantum.com/p/practices/privacy-policy/) - [Case studies](https://lantum.com/p/case-studies/) © 2018 Lantum LTD, formerly Network Locum. All Rights Reserved. ![](https://px.ads.linkedin.com/collect/?pid=3686322&fmt=gif)