--- title: 5 reasons why personal branding is important for doctors description: 5 reasons why personal branding is important for doctors image: https://blog.lantum.com/hubfs/Blog_Media/5-reasons-personal-branding-with-logo-825x510-2.jpg --- [![Lantum](https://blog.lantum.com/hubfs/Lantum%20March2018/Images/logo-header.svg)](https://us.lantum.com) for Locums - [Locums](https://lantum.com/) - [Practices](https://lantum.com/p/practices/) - [Hubs](https://lantum.com/p/hubs/) - [Federations](https://lantum.com/p/nhs-federation/) [Getting work](https://blog.lantum.com/tag/getting-work) 30 Aug 2016 [![](https://blog.lantum.com/hubfs/Blog_Media/5-reasons-personal-branding-with-logo-825x510-2.jpg)](https://blog.lantum.com/p/blog/getting-work/4389) # 5 reasons why personal branding is important for doctors 0 Comments - [Tweet](https://twitter.com/share) ***Dr Gyles Morrison, AKA [Dr-Hyphen](http://dr-hyphen.co.uk/), career coach on why all doctors need a personal brand.*** Doctors often neglect personal branding. Since they are always employable by the NHS, most simply don't know about it. But personal branding is important for anyone who really cares about having a successful career. You are the most influential person in your life so it’s ultimately up to you to sort out your personal branding. Here are my top 5 reasons why personal branding is so important. **1) Boost Confidence** Doctors tend to be very confident people. You have to be in order to get through a surgical on call night shift in a new hospital as an F1 (I’ve been there). Even the introverted docs can make sure the Med Reg on call comes to review their patient asap. But doctors are rarely confident outside of their role in the NHS. In order to raise that confidence, doctors need to be clear on **who** they are, **what** they do, **how** they do it and **why**. This can often be distilled in an **elevator pitch**, a short paragraph that describes you, particularly to strangers, but also to remind you of what makes you so awesome. **2) Focus Your Efforts** When you have nailed down your pitch, it makes it much easier to succeed as you will focus your efforts on the **vision** you have for the future. This vision will be in harmony with why you do what you do. For example, I have a vision that doctors will feel more in control of their careers in the future. I work as a career coach but **focus** on doctors, because I am a doctor and I know what it’s like to not have the support one needs to make tough decisions about their career. My clients tell me I do a great job, and then more clients come. This isn’t a coincidence, my personal branding has helped me focus my efforts and provide a great service to my clients **3) Build Reputation & Credibility** Doctors are the most respected of all professionals. The NHS is far from perfect, but it has, and continues to,deliver great care for millions of patients daily. It has a great reputation and credibility, warts and all. But when a doctor is doing something outside of the NHS and/or not in the role of a doctor, most of that reputation and credibility goes out the window. All of a sudden, people care more about who you are and **what makes you special**. Your personal branding will explain why you should be noticed. Your credibility in particular grows whenever your reputation precedes you. This happens whenever someone comes across your brand before interacting with you, be it by viewing your Linkedin page, reading a blog post you wrote, or hearing someone talk about you. **4) Improve Job Prospects** People contact me daily offering me roles after scanning my Linkedin profile. I know people who have sent tweets about being unemployed and then get landed a new job a few days later. One of my good friends got a job with a client of mine because I put in a good word for her (she’s also damn good at her job I might add). When you work on your personal brand, your **personal and professional networks** will develop over time. These networks are powerful can benefit you in all kinds of ways; find **mentors**, **learn** something new, or get **job offers**. Potential employers will read up on you, which means they will be reading up on your personal brand. **5) Stand Out From The Crowd** There are around 150,000 doctors working for the NHS, with an unknown number of doctors not practicing. Even if we just considered those who are employed by the NHS, with a population of approximately 65 million people in the UK, you are only one in shy of 435. Let’s just imagine you stood in a crowd of 435 people, what’s the chances of them all noticing you? This is important, because a sad truth of life is that most people don’t know or care about you. But people will take notice if you can **generate an emotional response**. Personally, I prefer to make people feel good, but hatred against the likes of Nigel Farage and Donald Trump has actually enhanced their brands. Think about your **target audience** and make them react to you by being a part of what they care about. If you want help with developing your personal brand, please do [get in touch](http://dr-hyphen.co.uk/index.php/get-in-touch/). [![Gyles](https://blog.lantum.com/hs-fs/hubfs/Imported_Blog_Media/Gyles-3.jpg?width=200&height=200&name=Gyles-3.jpg)](https://blog.lantum.com/hubfs/Imported_Blog_Media/Gyles-3.jpg) *Dr Gyles Morrison, AKA Dr-Hyphen is a Career Coach for doctors, helping them improve their personal and professional lives. He is also a Clinical User Experience Designer where he improves the experience people have when interacting with healthcare apps, websites and software. Find out more by visiting his website,* [*www.dr-hyphen.co.uk*](http://www.dr-hyphen.co.uk.)     ### Author [Lantum](https://blog.lantum.com/author/lantum) ### Subscribe to the newsletter ### Subscribe to the newsletter ### About Lantum Lantum is a workforce platform that uses technology to simplify all aspects of healthcare staffing. Our easy-to-use tools empower healthcare organisations to fill their shifts and professionals to fill their diaries, without the need for agencies. And they dramatically reduce time spent on rostering admin, compliance, and invoice chasing. ### Categories - [NHS (44)](https://blog.lantum.com/tag/nhs) - [Mindfulness and burnout (35)](https://blog.lantum.com/tag/mindfulness-and-burnout) - [Opinion (35)](https://blog.lantum.com/tag/opinion) - [Clinical (33)](https://blog.lantum.com/tag/clinical) - [Primary Care (30)](https://blog.lantum.com/tag/primary-care) - [Getting work (29)](https://blog.lantum.com/tag/getting-work) - [Managing finances (27)](https://blog.lantum.com/tag/managing-finances) - [Doctors in the spotlight (22)](https://blog.lantum.com/tag/doctors-in-the-spotlight) - [Limited company vs sole trader (21)](https://blog.lantum.com/tag/limited-company-vs-sole-trader) - [Advice Guide (20)](https://blog.lantum.com/tag/advice-guide) - [covid-19, coronavirus (20)](https://blog.lantum.com/tag/covid-19-coronavirus) - [GP locum (19)](https://blog.lantum.com/tag/gp-locum) - [Case Study (17)](https://blog.lantum.com/tag/case-study) - [work life balance (17)](https://blog.lantum.com/tag/work-life-balance) - [Workforce Planning (16)](https://blog.lantum.com/tag/workforce-planning) - [Five Year Forward View (15)](https://blog.lantum.com/tag/five-year-forward-view) - [GP locum work (15)](https://blog.lantum.com/tag/gp-locum-work) - [Primary Care Networks (14)](https://blog.lantum.com/tag/primary-care-networks) - [portfolio GP (14)](https://blog.lantum.com/tag/portfolio-gp) - [NHS pension (12)](https://blog.lantum.com/tag/nhs-pension) - [Overseas coming and going (11)](https://blog.lantum.com/tag/overseas-coming-and-going) - [Working as a GP locum (11)](https://blog.lantum.com/tag/working-as-a-gp-locum) - [Appraisal (10)](https://blog.lantum.com/tag/appraisal) - [Continuous Professional Development (10)](https://blog.lantum.com/tag/continuous-professional-development) - [General Practice (10)](https://blog.lantum.com/tag/general-practice) - [Out of Hours (10)](https://blog.lantum.com/tag/out-of-hours) - [ics (10)](https://blog.lantum.com/tag/ics) - [self-employment (10)](https://blog.lantum.com/tag/self-employment) - [COVID-19 GP diary (9)](https://blog.lantum.com/tag/covid-19-gp-diary) - [Education and CPD (9)](https://blog.lantum.com/tag/education-and-cpd) - [GP parent (9)](https://blog.lantum.com/tag/gp-parent) - [Staff banks (9)](https://blog.lantum.com/tag/staff-banks) - [financial advice (9)](https://blog.lantum.com/tag/financial-advice) - [Extended Access Hubs (8)](https://blog.lantum.com/tag/extended-access-hubs) - [Overseas (8)](https://blog.lantum.com/tag/overseas) - [Lantum news (7)](https://blog.lantum.com/tag/lantum-news) - [Life at Lantum (7)](https://blog.lantum.com/tag/life-at-lantum) - [CPD (6)](https://blog.lantum.com/tag/cpd) - [GP recruitment (6)](https://blog.lantum.com/tag/gp-recruitment) - [NHS long term plan (6)](https://blog.lantum.com/tag/nhs-long-term-plan) - [Working at Scale (6)](https://blog.lantum.com/tag/working-at-scale) - [diagnosis (6)](https://blog.lantum.com/tag/diagnosis) - [GP Wellbeing (5)](https://blog.lantum.com/tag/gp-wellbeing) - [GP practice managers (5)](https://blog.lantum.com/tag/gp-practice-managers) - [Hubs (5)](https://blog.lantum.com/tag/hubs) - [Other (5)](https://blog.lantum.com/tag/other) - [Urgent Care (5)](https://blog.lantum.com/tag/urgent-care) - [tax (5)](https://blog.lantum.com/tag/tax) - [volunteering abroad (5)](https://blog.lantum.com/tag/volunteering-abroad) - [CCG (4)](https://blog.lantum.com/tag/ccg) - [Dev team (4)](https://blog.lantum.com/tag/dev-team) - [Federation (4)](https://blog.lantum.com/tag/federation) - [Flexible staff pools (4)](https://blog.lantum.com/tag/flexible-staff-pools) - [GP indemnity and medicolegal (4)](https://blog.lantum.com/tag/gp-indemnity-and-medicolegal) - [Winter Pressures (4)](https://blog.lantum.com/tag/winter-pressures) - [gp profile (4)](https://blog.lantum.com/tag/gp-profile) - [humanitarian work (4)](https://blog.lantum.com/tag/humanitarian-work) - [indemnity (4)](https://blog.lantum.com/tag/indemnity) - [21st Century GP (3)](https://blog.lantum.com/tag/21st-century-gp) - [Communication (3)](https://blog.lantum.com/tag/communication) - [Early career GP (3)](https://blog.lantum.com/tag/early-career-gp) - [Enhanced Access (3)](https://blog.lantum.com/tag/enhanced-access) - [GP Commissioning (3)](https://blog.lantum.com/tag/gp-commissioning) - [Health systems innovation (3)](https://blog.lantum.com/tag/health-systems-innovation) - [Hussain Gandhi (3)](https://blog.lantum.com/tag/hussain-gandhi) - [Product updates (3)](https://blog.lantum.com/tag/product-updates) - [vaccinations (3)](https://blog.lantum.com/tag/vaccinations) - [BMA (2)](https://blog.lantum.com/tag/bma) - [Finance (2)](https://blog.lantum.com/tag/finance) - [GMC (2)](https://blog.lantum.com/tag/gmc) - [GP Practice Hours (2)](https://blog.lantum.com/tag/gp-practice-hours) - [GP partner (2)](https://blog.lantum.com/tag/gp-partner) - [GP training (2)](https://blog.lantum.com/tag/gp-training) - [Integrated Neighbourhood Teams (2)](https://blog.lantum.com/tag/integrated-neighbourhood-teams) - [Matt Hancock (2)](https://blog.lantum.com/tag/matt-hancock) - [NHS Funding (2)](https://blog.lantum.com/tag/nhs-funding) - [Next generation GP (2)](https://blog.lantum.com/tag/next-generation-gp) - [RCGP (2)](https://blog.lantum.com/tag/rcgp) - [Simon Horton (2)](https://blog.lantum.com/tag/simon-horton) - [australia (2)](https://blog.lantum.com/tag/australia) - [in the spotlight (2)](https://blog.lantum.com/tag/in-the-spotlight-2) - [mental health (2)](https://blog.lantum.com/tag/mental-health) - [pension (2)](https://blog.lantum.com/tag/pension) - [taylorcocks (2)](https://blog.lantum.com/tag/taylorcocks) - [AHSN (1)](https://blog.lantum.com/tag/ahsn) - [ARRS (1)](https://blog.lantum.com/tag/arrs) - [Awards (1)](https://blog.lantum.com/tag/awards) - [CNSGP (1)](https://blog.lantum.com/tag/cnsgp) - [Clinical Negligence (1)](https://blog.lantum.com/tag/clinical-negligence) - [Dr Nav Chana (1)](https://blog.lantum.com/tag/dr-nav-chana) - [Dr Nikki Kanani (1)](https://blog.lantum.com/tag/dr-nikki-kanani) - [Fuller approach (1)](https://blog.lantum.com/tag/fuller-approach) - [Future Liabilities Scheme (1)](https://blog.lantum.com/tag/future-liabilities-scheme) - [GP Contract (1)](https://blog.lantum.com/tag/gp-contract) - [Integrated Care (1)](https://blog.lantum.com/tag/integrated-care) - [NHS rota solutions (1)](https://blog.lantum.com/tag/nhs-rota-solutions) - [NIA (1)](https://blog.lantum.com/tag/nia) - [Neighbourhood Health (1)](https://blog.lantum.com/tag/neighbourhood-health) - [Nurses (1)](https://blog.lantum.com/tag/nurses) - [Oldenburg Burnout Inventory (1)](https://blog.lantum.com/tag/oldenburg-burnout-inventory) - [Personal Data (1)](https://blog.lantum.com/tag/personal-data) - [Privacy Policy (1)](https://blog.lantum.com/tag/privacy-policy) - [Productivity (1)](https://blog.lantum.com/tag/productivity) - [Summer Tips (1)](https://blog.lantum.com/tag/summer-tips) - [Winter Access Fund (1)](https://blog.lantum.com/tag/winter-access-fund) - [Women's Health Hubs (1)](https://blog.lantum.com/tag/womens-health-hubs) - [accounting (1)](https://blog.lantum.com/tag/accounting) - [digital staff banks (1)](https://blog.lantum.com/tag/digital-staff-banks) see all ### Lantum on Twitter [Tweets by WeAreLantum](https://twitter.com/WeAreLantum?ref_src=twsrc%5Etfw) Any questions? ### Get in touch with the Lantum Team 0203 771 8411 [support@lantum.com](mailto:support@lantum.com) ![Get in touch](https://blog.lantum.com/hubfs/Lantum%20March2018/Images/footer-image.png) [Lantum](https://lantum.com) 4th Floor, 15 Bonhill Street, London, EC2A 4DN 0203 771 8411 - About us - [Who we are](https://lantum.com/p/about/) - [Join the team](https://lantum.com/p/careers/) - [Blog](https://lantum.com/p/blog/) - [Testimonials](https://lantum.com/p/testimonials/) - [Community](https://lantum.com/p/community/) - [Events](https://lantum.com/p/community/events/) - [GP Trainee Hub](https://lantum.com/p/community/gp-trainee-hub/) - [Press](https://lantum.com/p/press/) - [Contact us](https://lantum.com/p/contact/) - Locums - [Locum FAQs](https://support.lantum.com/hc/en-us/categories/200833715-GP-Locums) - [Locum sign up](https://lantum.com/account/locum/signup) - [Locum Ts & Cs](https://lantum.com/p/locums/terms-and-conditions/) - [Privacy Policy](https://lantum.com/p/locums/privacy-policy/) - [Case studies](https://lantum.com/p/case-studies/) - Practices - [Practice FAQs](https://support.lantum.com/hc/en-us/categories/200809429-Practice-Managers) - [Practice Sign up](https://lantum.com/register/practice) - [Practice Ts & Cs](https://lantum.com/p/practices/terms-and-conditions/) - [Privacy Policy](https://lantum.com/p/practices/privacy-policy/) - [Case studies](https://lantum.com/p/case-studies/) © 2018 Lantum LTD, formerly Network Locum. All Rights Reserved. ![](https://px.ads.linkedin.com/collect/?pid=3686322&fmt=gif)